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How to be a “game changer” in your business
We just recently released a new case study on the CMO of Franke, Charles F Lawarence. It tells the story of the impact a “Market Responsiveness Index” survey can have on your company and career....
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Customer focused leaders are willing to take short term pain for long term gain
Becoming a truly customer focused organization takes effort. Remember: “Nothing worth doing comes easily” There are substantial pay-offs to aligning your business with your customers. With the Market...
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How to sell the change necessary to create a powerful customer culture
In today’s world of intense competition, disruptive technology and the age of the customer, we know that we have to change and our organizations must change to survive. But, how do you sell change to...
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Competing for the future – How Australia Post is reinventing itself in this...
Australia Post recently released its annual results. Revenues from “regulated mail” – standard postage – are $1924 million and falling, and it made a loss of $148 million. “Non regulated parcels and...
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Does Intel have the right culture for the future?
In a question asking him to summarize the Intel culture, outgoing CEO (in May 2013), Paul Otellini said: “Egalitarian. Merit based. That came from Noyce. Anyone can speak in a meeting, but you must...
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Your customers are being stolen by the new digital disruptors – Are you fit...
FitNow, launched in 2008, produces Lose It!, the top application in the iPhone’s health and fitness category. FitNow is based on the premise that your phone is always with you and is the perfect...
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Why real-time customer feedback is the future for customer centric companies
Companies have been measuring customer satisfaction levels for many years and yet many of these same companies have not seen significant improvements or changes. One of the reasons is customer...
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